Google has taken the first swing at Microsoft’s effort to step up against the search giant. Today, Google began it’s first of many marketing campaigns to encourage people to go with Google. They started billboard campaign on four major highways to get people to consider “going Google.”

The highways include the San Francisco’s Highway 101, Chicago’s Eisenhower Expressway, Boston’s Massachusetts Turnpike, and New York’s West Side Highway. It is an effort to reach out to businesses to push it’s business class products. Drivers of these main highways will be looking at Google while they drive rather than just at work.

Google defines “going Google” as the no-problem computing that everyone desires. They want to sell the idea that you will never have email issues, lose files, or web browsing IT problems with their product. Microsoft is well know for problesm and Google is ready to capitalize on that with the business class. Let the games begin.