Recently, the humongous monopoly of the internet, Google, gave a giant slap to adwords advertisers. Google is mysterious in it’s many ways. People are always trying to crack the Google algorithmic code that pretty much are the rules we have to abide by to survive on the internet.

For those of you that advertise on the Google Adwords platform, you may be familiar with their Quality Score system that determines the relevance of your site to your keywords, to your ad, and to the searchers query. In the past month, Google began issuing emails to advertisers that had websites that didn’t match the very specific criteria of their Quality score. They specifically went after advertisers with a poor landing page.

Google not only reviewed sites but gave them a short amount of time to make the changes necessary for them to continue to be on Adwords. Some have made changes and some have been banished for all of eternity. The problem with this slap is that no one seems to be rereviewing the sites after they made the changes, so they are getting shut off anyways till they can finally after tons of frustration get a hold of one of the young Googlers in the office inbetween nap time and their volleyball games.

Will this be the next big Google change? If their willing to drop advertisers that pay hundreds of thousands of dollars a month, will they look back at their 3rd quarter and notice a huge loss? I can understand their strive to make a more relevant real-time search engine but they have to understand how much control they have on the internet and be careful with some of their improvements.