YouTube pushing for more on-site time
By twilight • Jan 1st, 2010 • Category: Lead Story
Could YouTube integrate into your television watching? Weirdly enough it might one day. According to the director of product management at YouTube, Hunter Walk, the competition does not exist on the internet rather it is with television.
If YouTube made a New Years Resolution as we enter into 2010, it would be to increase the amount of time on site. This goal is said to be achieved by suggesting more videos a type of user might watch, in return would keep them watching and watching some more.
Market research company, comScore, figured that searchers queried 3.8 million times in November of 2009. Most of the videos queried were those that the user heard about before entering the site. YouTube’s new quest will try and suggest more related videos to the user to keep them going. This was achieved already by google suggesting search queries and search results based on personalized searching.
This may seem like a hard task to take on, but YouTube pretty much has this in the bag.
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